Magpie has a new identity by Hill Langdell
Hill Langdell recently completed a comprehensive rebrand of Magpie Europe, a UK manufacturer and supplier of jewellery labels, printers, label design software and stock management software.
Magpie have already traded very successfully for three years; the professional rebrand marks the launch of the company into new markets and to a new audience. The project brief specified an identity that marked Magpie out from the competition, with a bold, memorable logo and colour palette.
The emblem and graphic styling have already appeared in advertising and publications relating to the Jewellery industry. The new identity will receive its largest public airing at the Spring Fair International Show at the NEC, Birmingham in February 2011 where Magpie will be exhibiting using a stand designed and built by the team at Hill Langdell.
David Steeples, owner and director of the family-run business said, "Hill Langdell were given a brief to come back with a creative and original brand for the repositioning of the company. They showed professionalism throughout the whole process, bringing fresh and innovative ideas to the table and seeing them through to completion."